Sony Digital Entertainment will exhibit at SXSW .

Sony Digital Entertainment is a social design company

In the fast and rapidly changing digital space, we have gone through trial and error of our own services and contents, as well as offering marketing solutions to global clients. From such experiences over the years, we know what works in the digital marketing.
In the time when people can instantly and easily connect with each other through social media, “content” matters.
Originating from Sony Pictures Entertainment, one of the major Hollywood studios, Sony Digital Entertainment knows contents well. We provide the contents worth sharing which will be an effective marketing tool and will increase client branding equity.
Looking forward to seeing you at SXSW2016.

Atsushi Fukuda
Sony Digital Entertainment

The two new proposals from Sony Digital Entertainment at SXSW 2016


See you at SXSW2016

Sony Digital Entertainment at SXSW


Sunday, March 13 | 10:00am-6:00pm
Monday, March 14 | 10:00am-6:00pm
Tuesday, March 15 | 10:00am-6:00pm
Wednesday, March 16 | 10:00am-2:00pm

Event Location

Austin Convention Center
500 E Cesar Chavez St, Austin, TX 78701 *Google map:

Booth Information

Exhibit Hall2
#1726, 1728, 1730


The Ink of new era that reacts to lights
(retroreflection coloring)

When you take a photo with smartphone or digital camera’s flash, the hidden graphics printed with NINJAINK appear, reflecting the light.
Without any apps, NINJAINK surprises and attracts you in a way AR or projection mapping would not achieve.


Can be printed on any paper media such as posters, cards (e.g. invitations, name cards), and books. NINJAINK is now used with OOH ads or promotions that eventually spread through SNS.


Can be printed on various materials such as fabric, non-wovens, and wood.


magictron is signage ads communication of the smartphones’ generation, with which consumers can engage the product or brand by enjoying interactive experiences

As a promotion technology, magictron is capable of the following:

(1) Attention
(2) Entertainment
(3) Memory

With the image recognition technology, the reflection figure of a consumer in the large monitor produces various creative effects, reacting to the consumer such as body motions, face expressions, and voices.
magictron will change the digital signage all over the world into interactive promotion experiences that consumers can participate.
Consumers can share the experiences integrated with smartphones through SNS, as well as bring back the information of the product or brand.

Digital Signage

magictron is great for both In-store and OOH promotional campaigns that stimulate marketing buzz through social media.
*camera set-up necessary for the use of magictron.

magictron mobile

magictron mobile is a communication service that derives from selfie videos

When consumers upload the selfie videos shot by smartphones to a specially programmed website, they can get videos with various creative effects, triggered by users’ motions or face expressions.

Users can post and share the created videos on their favorite SNS instantly.

Sony Digital’s magictron and magictron mobile are our newest promotion technology. They would change the “new experiences” into the “sharable experiences” with the power of original creatives, technology, and entertainment.

Company: Sony Digital Entertainment Services Inc.
President: Atsushi Fukuda
Address: 8-1 35F Akashi-cho, Chuo-ku, Tokyo-to, 104-0044 Japan
Website: http://sonydes.jp/
Business: Social designing / Digital contents business including animations, movies, characters / Planning new services / Technology development / Creation / Website management